Marketing Communication Analyst Resume

Marketing communications falls under the domain of advertising. It basically deals with marketing to the public through advertisement, sales, promotion, branding and digital marketing. A marketing communication analyst typically executes and oversees marketing programs that companies undertake in order to promote products or services. The analyst works with the marketing team and business department to grow revenue by acquiring and analyzing data and converting it into an actionable marketing plan. Based on the marketing plan, the analyst outlines current market situations, and identifies certain opportunities, objectives, and threats in order to achieve marketing goals.

How to write marketing communication analyst resume:

'Marketing Communications' or 'marcom' particularly involves tapping into various marketing channels in order to market products or services. While writing a resume of a marketing communication analyst for an entry-level job, writing a 'functional resume' can be an effective way of marketing yourself. A functional resume sums up overall skills and abilities and present them in a format that enables the recruiter to match the candidate's caliber with that of required. On the other hand while writing a resume for an experienced candidate, it is essential that the resume must be inclusive of fundamental aspects such as a separate section for 'work history' or 'work experience' demonstrating your previous work profile. Supporting that with the details on projects that you undertook individually as well as in a team would make an excellent work profile. In addition to that, writing a summary on your skills, career objectives, and a cover letter would complement your existing work profile.

Sample of Marketing Communication Analyst

Valentin G. Dooley
146 Barnes Avenue
Cincinnati, OH 45202
Phone: 513-652-4219
Email: vgdolley@anymail.com

Career Summary:

A Marketing Communication Analyst with 5 years’ of experience in the Marketing industry.
Worked on Statistical Analysis Systems and experienced in Digital Marketing.
A proven record of developing new Internet business brands and strategies.

Summary of Skills:

Proficient in SAS analytic software
A stellar track record of success in developing strategy and driving marketing campaigns in conjunction with business partners
Adept with content creation, social media marketing and use of business intelligence tools.
Self-starter and problem solver who can balance multiple tasks and responsibilities.
Critical thinking and attention to detail.
Exceptional writing, interpersonal and organizational skills.

Areas of Interest:

Developing and carrying out innovative communication marketing processes and strategies
Building a good rapport with youth centers along with the state and community program coordinators
Conducting quantitative and qualitative marketing analysis
Creating statistical and financial models

Work Experience:

Marketing Communication Analyst
ABC Company, Cincinnati, OH
October 2015 – Present

Managing and organizing large events with a focus on minimal expenses and demonstrating results on business goals
Cultivating and managing relationships with customers and relevant industry associations
Supporting trade shows and customer events
Supporting new product launches including messaging, collateral and sales support
Managing customer newsletters, relationships, and queries and complaints
Solving complex problems, managing across many teams, and driving business results

Marketing Communication Analyst
XYZ Company, Cincinnati, OH
February 2012 – September 2015

Provided the right feedback on customer brand and purchase experience to the production and sales teams
Tracked performance metrics and presented forecast for ROI as well as customer behavior
Acquired data across all marketing channels including SEO, SEM, Social, Email, etc.
Recommended correct technology and helped partners/stakeholders capture the most critical, actionable data to achieve their objectives
Implemented right tools & architecture to extract relevant campaign data for marketing decision-making and selling opportunities
Built yearly target & costs tool with the segments & marketing teams

Education:

Bachelor's Degree in Business Management
ABC University, Cincinnati, OH
2011

Reference:

On request.

Have a look at "Associate Analyst Resume"