Writing fundraising letters should make your reader give donations genuinely rather than making them give out of guilt or pressure. Your letter should sound personal and conversational and also mention what it means to you for their kind gesture. These letters are very important if your organization is a part of a non-government organization such as NGOs or a voluntary organization that is working to raise funds for a cause for example to help the less fortunate.
There are different types of letters of donation that carter to the needs of fund raising for each and every organization. Keep in mind to follow the proper format which should be in accordance to your cause and the reader you are targeting.
Do not make your reader feel that you are too pushy. Make the letter sound simple and clear, so that the person who reads your letter will understand it easily.
The main objective for a fundraising letter is to attract and get donors who can offer you some financial help for a certain specific cause. Writing this kind of letter is not a difficult task. However, you need to know how to write this and what works well before you invest the time to compose the donation request.
The first thing that comes to the mind is to how to start the letter. You can take the help of letter writing campaigns to get some inspiration for this, or else just keep reading to find some fundraising letter writing tips.
Before helping you with writing these letters, let me tell you that these kinds of letters should contain enough content about the organization or the particular campaign you plan for promoting. The basic format of such letters is almost similar. Just take care of every detail like the format which is as important as the content of the letters.
Fundraising letter writing tips
While writing "I" and "You" is a great way to make your reader interested in the letter. These two letters provide a powerful way to engage the person to read the letter.
Most donors look for something they get in return and there are others who primarily feel good by helping others. Donors sometime expect tangible gifts from you. By tangibles we mean set of cards that are usually made by children or the agency you are working for or may be admission to special performances organized by your company. There are people who may be happy with the intangible gifts such as lives saved and human dignity restored.
The letter is indeed an important piece of the whole package but there is only one part of the whole thing that works all together. The package will contain the outer envelope, a reply envelope and the letter. Have a look on the stuffs that will persuade the donor to give you the reply immediately.
While writing the letter, make sure that you are explicit while asking for the donation. You need to be clear and if necessary you can repeat some of the variation and send a message through the letter.
Use emotional words that will provoke the donors to give a right amount. Avoid using powerful and foreign phrases.
Make your letter readable, and for this, leave plenty of spaces around the copy as in paragraphs and use subheads wherever relevant and bullets within sentences. Underline to stress on a certain phrase.
Make sure they know the amount required is urgent and you can tie a request of budget deadline.
Long letter will help you give enough space to explain the requirement of the fund and how it will be used.
These are some points that you need to keep in mind while writing fundraising letters and I am sure you will get a positive reply from the readers.
See more types of fundraising letter :