Marketing Management Resume

Marketing management envelops broader activities such as planning, analysis, implementation, research, promotion, and motivation. These activities are handled by marketing managers, who decide the correct price of products or services, time to launch, and methods to satisfy customers' need. They handle several tasks and responsible for improving sales and revenue. Their role is to develop and implement short-term and long-term marketing strategies for employers and clients, coordinate with intercross departments, research and develop effective manufacturing methods, optimize supply chain, and supervise marketing team. Being a dynamic field, marketing management personnel must demonstrate creative mindset, innovative thinking abilities, business acumen, excellent research, and analytical skills.

Marketing Management Resume Sample

Charles R. Shoemaker
1602 Hill Haven Drive
Fort Worth, Texas 76102
Phone: 459-211-4938
Email: charles.shoemaker@anymail.com

Career Summary:

Target-oriented marketing professional proficient at executing various strategies for creating brand awareness and promoting client product. Sound knowledge about current scenarios, extensive work on different channels, and capable of delivering unique marketing campaigns to attract customers. Excellent creative thinking skills, and capable of performing under pressure.

Summary of Skills:

Hands-on experience of delivering profitable marketing solutions in more than 100 projects that boosted company income
Profound knowledge of budgeting and allocation depending on the size of the project
Expertise in researching marketing techniques essential for corporate brand development
Capable of interpreting complex situations, and delivering effective marketing solutions
Familiar with different sales initiatives, and in-depth information about online advertisements, and digital marketing techniques
Ability to provide strategic planning for timely completion of projects by giving appropriate instructions
Ability to develop professional relationship with media, and awareness about event management methods
Exceptional communicator, promoter, and organizer

Work Experience:

Marketing Manager
WSN Marketing Company, Fort Worth, Texas
February 2017 – Present

Overseeing media outreach and conversion rate of customers for newly launched product by analyzing reports from TechCrunch, and local media channels
Presenting executive managers with monthly reports on advertisement budgets, promotional event expenses, product launch feedback reports, and branding initiatives
Initiating new policies that streamlined advertisement process to attract more customers for clients' products
Coordinating all company events involving employee engagement activities, press releases, social media campaigns, marketing strategies, and community events
Developing company's first social media presence for strengthening connections with clients and generating 33% referrals
Training assistant managers on bidding projects in community events to increase client base

Assistant Marketing Manager
WSN Marketing Company, Fort Worth, Texas
May 2015 – January 2017

Interacted with print and mass media for announcing product launch, and directed advertisements with promotional messages to attract customers
Negotiated with vendors and suppliers to fix half-yearly and yearly contracts
Coordinated with marketing team to select special products to be displayed at mega exhibitions, and promotional events
Monitored and analyzed sales revenues for new product launches, and submitted reports to senior managers, clients, and revised marketing strategies as needed
Took responsibility to work closely with analyst team to understand customer interests, behavior and provided personalized product recommendations on their accounts
Created social media strategies for various channels like Facebook, Twitter and Pinterest to promote online sales for 40 + client products

Marketing Specialist
Insando Technologies,Fort Worth, Texas
November 2013 – April 2015

Developed creative campaigns to promote new products for small scale businesses, and vendors in established target market
Spearheaded marketing campaigns for 10+ clients to advertise their newly launched products resulting in generation of 35% business in first month
Tracked latest trends in the industry, and performed analysis to understand the best relevant marketing practices
Assisted sales team with creating presentations, business contracts, promotional packages, and services, and writing proposals for newly converted clients
Studied ongoing trends to devise original and fresh strategies to penetrate the market on $10M budget to secure contracts with $40M
Initiated online promotions for the products by maintaining a balance between traditional, and digital marketing strategies

Marketing Analyst
Geneva Systems Incorporated, Austin, TX
June 2011 – October 2013

Provided reports on current market strategies, and trending products in the industry to assist in generating more business
Coordinated with small business owners, and convinced them the plus points for traditional marketing in initial phase
Actively contributed to the team's efforts responsible for reversing negative trend effect, and delivering 10% rise in each quarter
Assisted senior branch managers to get insights about the latest marketing strategies, and coordinated for its implementation in the firm
Suggested participation in auto-expo meets to attract new clients and increased revenue by 22% using effective marketing strategies
Coordinated with the delivery team to redesign packaging technique that sped up work by 11% per hour resulting in fast completion of projects

Education:

Master's Degree in Business Administration & Marketing
University of Texas, Austin, TX
2010

Bachelor's Degree in Marketing
University of Texas, Austin, TX
2008

Reference:

On request.