Social Media Marketing Specialist Resume

Social Media Marketing Specialists are accountable to achieve higher customer engagement, increase website traffic, and boost revenue by strategically using multiple aspects of social media. The duties include various responsibilities like researching, sharing original content, creating worthy ad campaigns, and optimizing client's pages to boost their online visibility and social media content. A proven experience in digital marketing and tech-savvy attitude can show your ability for this profile. Your resume must showcase multiple skills like adequate knowledge of social media tools, and good understanding of the prevalent marketing channels.

Social Media Marketing Specialist Resume Sample

Carlos R Haress
4250 Red Dog Road
Charlotte, North Carolina 28217
Phone: 704-782-8967
Email: carlos.haress@anymail.com

Job Objective:

Result-oriented and experienced professional aiming to acquire a senior and challenging position with “ABC Organization,” where I can use my social media marketing skills to create brand awareness and maximize traffic for clients' websites.

Summary of Skills:

Ability to generate and increase traffic by using major social platforms such as Facebook, Pinterest, and Twitter
Up-to-date knowledge about the latest social media trends
Ability to perform deep research and capitalize on result
Expertise in Facebook Advertisement, Blog posting, YouTube video editing and production
Capable of building brand identity and online presence for clients
Ability to generate paid media campaigns using Google Adsense and Google Analytics tools
Proficient in documenting monthly reports on the performance of ad campaigns
Ability to collect market data, analyze user needs and create specialized campaigns for target audience
Excellent written and oral communication skills

Work Experience:

Social Media Marketing Specialist
Prancer Marketing Associates, Charlotte, North Carolina
June 2016 – Present

Creating catchy logos and digital content for 300+ client websites and social media pages
Updating Facebook and Twitter media handles for the company by posting the latest trends on online marketing, mobile marketing which increased followers by 55%
Scheduling and organizing Google calendar for the timeline of email marketing campaign for small business owners
Supervising and training interns and new employees in the team regarding social media and nonprofit marketing
Preparing first-time marketing calendars for startups, small business companies, and increasing their customer base by 10% percent within the initial 3 months
Managing ad budget of $4000 and generating maximum conversion rates

Social Media Marketing Specialist
Qsearch International Magazine, Charlotte, North Carolina
February 2014 – May 2016

Conducted on-page and off-page optimization for clients for e-commerce websites and generated accurate traffic reports
Developed a Facebook marketing campaign that delivered a clear message to online student clubs, which increased unique hits by 200%
Assisted and coordinated with digital team in email marketing campaign which attracted a 70% rise in Facebook visits for clients
Increased online presence for clients by effective implementation of social media accounts using strategic advertising method and relevant content
Initiated use of similar paid ad campaigns, generated weekly traffic reports and returned analytics to senior members of the team
Constructed effective brand campaigns using appropriate content, language and graphics
Managed website content and search engine optimization for multiple clients

Social Media Strategist
Qsearch International Magazine, Charlotte, North Carolina
November 2012 – January 2014

Coordinated with marketing team for the expansion of social media presence for 150+ clients and opened their social networking pages
Handled various social media accounts for company's digital magazine, and updated the Facebook page
Handled company's Twitter account and tweeted about the latest buzz in various industries
Deployed innovative lead generation tactics and email marketing techniques in social media campaigns to increase customer base by 60%
Collaborated with the marketing team to attract new customers by developing attractive advertisements on different channels and increased unique customers by 23%
Implemented aggressive paid media campaigns be performing on and off page SEO which increased revenue by 35 billion dollars
Produced quality content for client websites after understanding their requirements

Education:

Master's Degree in Marketing
University of North Carolina, Chapel Hill, NC
2012

Bachelor of Science in Journalism and Mass Communication
University of North Carolina, Chapel Hill, NC
2010

Certification:

Digital Marketing Certification – American Marketing Association, 2013
Social Media Marketing Specialist Certification, 2013

Reference:

On request.