Digital Marketing Specialist Resume

A digital marketing specialist or an Internet Marketing Specialist applies marketing rules and principles when using digital platforms to advertise products or services. The person is responsible for delivering company's or clients' messages to the target customer using digital channels. The jobholder has to hold strong written communication skills to put across cohesive messages across several digital channels. A digital marketing specialist has to write articles, blogs, and social media messages. He or she will run email campaigns, create social accounts, and interact with customers using digital tools. Strong knowledge of SEO (Search Engine Optimization), keywords, web analysis, and web layouts is essential for the job. The job also requires communicating with media outlets, representing the company/clients for corporate events, and driving maximum traffic to the websites.

Digital Marketing Specialist Resume Sample

Mathew R. Schimerson
1485 Rhapsody Street
Ocala, Florida 34771
Phone: 352-875-1904
Email: mathew.schimerson@anymail.com

Job Objective:

Dedicated and experienced digital marketing professional with 5+ years of work history of managing social media campaigns is searching for a senior position in your company to apply my experience, skills, and knowledge of marketing and digital technology for business growth.

Summary of Skills:

Ability to do market research and analysis as well as initiate innovative social media campaigns for client products
Good knowledge of SEO/SEM techniques, brand promotion strategies, and creating display ads
In-depth information about Google Analytics, Word Press site development and website analysis
Expert at social media management and digital communications
Proficient with Google Web-master tools and video editing
Strong creative thinking and marketing skills

Work Experience:

Digital Marketing Specialist
Tektronix Marketing Services Pvt. Ltd., Ocala, Florida 34771
September 2016 – Present

Using analytic software, identifying target audiences, and developing marketing strategies
Generating reports on email and social media campaigns, and web and blog analysis
Creating graphics and content for third-party websites and improving email database from 1200 to 3500+
Improving performance of paid search advertising and organic traffic by using latest SEO and SEM techniques
Coordinating with different teams to improve company ranking and qualifying for top ten marketing firms by competing with peers
Generating advertising expense reports, and providing their analytical interpretation
Supervising a team of 5 email marketing employees, and planning new initiatives

Social Media & Digital Marketing Specialist
Blue Bug Marketing Company, Ocala, Florida
March 2014 – August 2016

Initiated the development of editorial calender which gave timely reminders to roll-out high quality content on client websites and social media platforms
Educated clients about the current trends and best practices in social media to increase their product's online presence
Executed various SEM and SEO initiatives that generated traffic and increased leads by 25%
Actively participated in social projects through social media channels
Collected analytics data and maintained organized reports for use of business and marketing teams
Collaborated with different marketing teams, and took regular feedback
Convinced small business owners to develop a dynamic website with social media plug-ins and to be active on all digital platforms

Digital Marketing Specialist
Info-tree Digital Services, Ocala, Florida
July 2012 – February 2014

Responsibly generated leads for clients using various digital marketing platforms which increased revenue by 23%
Interpreted client requirements and handled their SEO, PPC and online social media programs
Designed and handled a budget of $10K online advertising campaign, and increased social media presence by 12%
Took responsibility for setting up content and graphics for websites and blogs of new customers
Transformed company's nonexistent social media profile into online presence by managing accounts on Twitter, Instagram, Foursquare and Facebook
Prepared monthly report on web analytics for 10 clients
Participated in training workshops and assisted different teams

Education:

Bachelor's Degree in Marketing & Graphic Design
Florida University, Gainesville, FL 32611
2011

Certifications:

Digital Marketing Master Course (CDMM) – AMA , 2012
Bing Ads Certification, 2014

Affiliations:

American Association of Digital Marketers – Member since 2013

Reference:

On request.