Digital Marketing Director Resume

A director of digital marketing is at the helm of marketing affairs of an organization. He or she develops effective digital marketing strategies for the company and tries to extract maximum benefits from the buying habits of customers. The jobholder works closely with multiple teams to ensure offline and online marketing concepts are in sync. It is the responsibility of this job position to provide ideas for maintaining a strong online presence for the company and clients. The director of digital marketing will oversee many activities related to marketing. These include coordinating with web designers, SEO, and graphic designers team, handling company's social media accounts, leading business development process, managing staff training, presiding over sales meetings, and running digital marketing campaigns.

To apply for a director of digital marketing position, minimum 6 years of experience is must. You should be experienced in managing a digital marketing team, identifying and resolving technical issues, managing multiple clients, and knowledgeable about SEO techniques, Web Analytics, Content Management Software, and customer demographics. Other skills and experienced required for the job are described in this director of digital marketing resume sample.

Digital Marketing Director Resume Sample

Joe Le Blanc
978 Rockwell Lane
La Grange, North Carolina 28551
Phone: 252-639-1680
Email: joe.blanc@anymail.com

Career Summary:

Certified digital marketing professional with 6+ years of experience in the domain and strong knowledge of SEO techniques, web analytics, and Content Management Software. Highly skilled in utilizing purchasing habits of customers and enhancing digital marketing campaigns. Ability to identify competitor trends in the market and devise effective plans to generate profits.

Summary of Skills:

Comprehensive knowledge of digital marketing like GeoTargeting marketing, brand marketing concepts, and advertisement creative development
Experienced in designing and implementing effective digital marketing campaigns
Strong knowledge of how digital marketing channels function
Adept at using advanced online marketing tools and applying best practices
Ability to generate new leads, create landing pages, and optimize user experience for browsing websites
Ability to run successful SEO campaigns and improve website rankings for clients
Capable of building strong digital marketing road maps, improving online content by considering Google Analytics
Keeping up-to-date knowledge of development in digital technology, and motivating teams to achieve target results
Good communication and organizational skills

Work Experience:

Digital Marketing Director
Studio 5star Marketing Pvt Ltd., La Grange, North Carolina
September 2016 – Present

Leading a team of 7 individuals and building digital marketing roadmap for clients
Performing monthly competitor analysis on eBay, and Amazon to devise revenue improvement plans
Directing traffic growth strategies including social bookmarking, email marketing, pings, RSS and content distribution
Partnering with Google to mine food and recipe related search data and using it to build seasonal recipe strategies, and generating new promotional campaigns
Creating solution-based executive plans to achieve business goals with the help of Google Analytics and preparing internal reporting data
Conducting and maintaining a high-level of interaction with customers through various digital marketing channels

Digital Marketing Director
Tate Marketing Incorporation, La Grange, North Carolina
May 2014 – August 2016

Mentored technical teams on SEO-friendly web development practices, and ensured effective communication and positioned micro sites on major search engines
Engineered new tactics and cross-promotional strategies with corporate clients in the same domain – Sony Music Entertainment and Warner Music, decreasing advertising cost by 20% and increased company revenue by 12%
Managed and improved online contents for clients and improved target-page ranking
Initiated comprehensive email marketing campaigns to create brand awareness, and increased email subscribers by 33%
Coordinated with different teams to supervise digital marketing content meet the set criteria before it was posted on site
Moved all digital marketing campaigns in house from external agencies and took initiative to increase paid search leads by using campaign optimization and A/B testing

Assistant Digital Marketing Director
Tate Marketing Incorporation
La Grange, North Carolina 28551
August 2011 – April 2014

Implemented various weekly promotional and editorial strategies to increase customer engagement across all digital marketing channels
Executed both on-page and off-page SEO strategies for clients and improved client website rankings by 30%
Increased brand awareness for client products through creation and management of social media pages and corporate blogs thus increasing customer base by 45% for the year 2012
Initiated new query models designs based on customer feedback and drew relevant information on latest trends
Supervised a team of 50 professionals for social media and print campaigns for big multi-million dollar events of high profile clients
Responsible for generating quarterly reports on product performance using SEO, SEM and Email Marketing

Education:

Master's Degree in Digital Marketing University of North Carolina, Chapel Hill, NC 2011

Bachelor's Degree in Computer Science University of North Carolina. Chapel Hill, NC 2009

Certifications:

Professional Certified Marketer – American Marketing Association (ASA) , 2012
Certified Product Marketing Manager (CPMM) - Association of International Product Marketing & Management, 2014

Affiliations:

American Marketing Association – Member since 2012
North Carolina Society of Digital Marketing Professionals – Member since 2015

Reference:

On request.