Digital Media Planner Resume Sample

Digital Media Planners are the brains behind those digital advertisements that we see on the internet and various other digital platforms. They are experts in designing and implementing strategies for online display ads. Their goal is to ensure attractive displays such as banners, logos, and contents generate maximum clicks. They research and determine ways to improve company's brand presence across multiple digital or social media platforms.

Common duties listed in a digital media planner resume includes researching and gathering market data, optimizing campaigns to target potential audience, identifying client or customer needs and online habits, determining media strategies by following latest trends and monitoring competition, reporting and evaluating campaign successes, handling budgets and cost activities, following online and offline media practices. If you are looking for a job in this field, your digital media planner resume should highlight analytical, team-working, decision-making, computer and numerical skills with work experience of using digital media tools.

Digital Media Planner Resume Sample

Letha J. Keith
2314 Broaddus Avenue
Louisville, KY 40202
Phone No: 401-633-8237
Email: lethakeith@anymail.com

Career Summary:

Highly-professional and organized Digital Media Planner with a solid experience in creatively developing and executing effective and efficient media plans and campaigning strategies to deliver positive results for the organization. Possess strong communication, analytical, marketing, strategic thinking and research skills along with the knowledge of online research and planning tools.

Summary of Skills:

More than 5 years of experience in online media planning, implementation and optimization with the broad knowledge of digital media concepts, processes and tactics, performance metrics, tracking services, rich media, marketing and offline media concepts
Proficiency with MS Office Suite applications, Google Analytics, media tools like Prisma, DoubleClick, Nielsen Net Ratings, Comscore, MBOX as well as social and ad-serving platforms
Ability to stay up-to-date with the latest industry trends, and developments
Experience with wide range of digital media channels or platforms
Effective interpersonal and communication skills to build positive relationships with creative teams and clients
Excellent researching and creative thinking skills with the ability to analyze raw data and formulate actionable plans
Ability to adapt to a fast-paced and team-oriented environment as well as produce high-quality results under extreme pressure
Well-organized with the ability to effectively multitask and juggle various projects and deadlines
Solid time management skills with exceptional ability to generate and present well-considered solutions
Ability to build compelling reports detailing campaign successes, industry trends and issues.

Work Experience:

Digital Media Planner
Ogilvy Inc., Louisville, KY
May 2017- Present

Identifying and developing best innovative media solutions for fulfilling clients' objectives and campaign goals
Helping with researching and strategically placing digital ads across wide range of digital media channels
Assisting in the supervision and training of junior digital media planning staff on best practices of media planning as well as regularly meeting with the digital partners to stay on top of the latest digital trends and technologies
Communicating status of online campaigns with team members and clients as well as reviewing results and altering strategies as needed
Determining the extent to which original strategies and objectives are met by measuring media performance accurately
Experimenting with new digital platforms and channels and then evaluating success of media strategies and campaigns
Identifying target audience by analyzing market data, understanding their behavior and habits across digital media channels as well as determining the best timing, and media mix for campaigns to develop effective media plans
Maintaining client budgets and media estimates as well as working with billing department to resolve billing discrepancies and ensure invoices are cleared timely.

Digital Media Planner
Horizon Groups, Louisville, KY
January 2016 - April 2017

Identified and reached target audiences by implementing effective strategies
Researched, planned, implemented, and managed performance reporting and analysis or optimization efforts for digital media campaigns
Ensured a good relationship with strategy and creative teams as well as with clients to facilitate impeccable execution of media plans
Assisted media representatives in handling client requests related to media plan and budget changes
Worked with Assistant Planners to analyze tracking results and write detailed summaries as well as maintained reports of campaign results
Worked with Integrated Planning team to maintain media budgets and changes in media plans post negotiation
Investigated creative and innovative approaches like evaluated vendor proposals to identify compelling placements for reaching target audiences
Maintained up-to-date industry knowledge as well as explored new digital media opportunities
Oversaw and trained assistant digital media planners with their support-level work as well as helped guide their overall growth and development

Assistant Digital Media Planner
Reprise Digital Inc., Louisville, KY
November 2014 - December 2015

Assisted with synthesizing of digital media research, reports and trends in order to continuously enhance digital media plans and campaign performance
Participated in many brainstorming sessions conducted by the company itself to identify clients' needs as well as provided point-of-view on various digital media tools in the market
Investigated and utilized information from various research sources to plan and execute online ad campaigns for a variety of clients
Assisted in creating and evaluating campaign effectiveness and performance via accurate reporting and post campaign analysis as well as in reporting weekly on paid social performance
Assisted in managing media budgets for assigned clients.

Education:

Bachelor's Degree in Marketing
Sullivan University, Louisville, KY, USA
2014

Reference:

On request.