Sample Advertising Resume

An advertising media planner is entrusted with the responsibility of working on various projects and is usually involved in handling multiple clients. The person in this position has to analyze data, think creatively and come up with innovative strategies to ensure that the marketing campaigns effectively reach the target audience. The role has two parts – preparation where an individual interacts with clients to understand their business objectives to come up with appropriate media campaign on right platform and implementation where the job role is to evaluate the media campaigns and maintain good relationships with clients.

Advertising Media Planners work with clients to understand their requirements and then make important decisions about where and how the product must be promoted to get customers. They decide which channels must be used for branding and what type of special campaigns must be organized to boost the sales. An individual aspiring to work in advertising industry must show a flare for commerce and the ability to work under immense pressure. If you have a creative mind and are good at analyzing things, this could be your career option. Following resume sample demonstrates the necessary skills and type of responsibilities offered in this domain.

Sample of Advertising Resume

Marianna Harris
57, Reddington Ave.
Charlotte, North Carolina
Phone: 708-654-1893
Email: mrharris@anymail.com

Career Summary:

Dedicated advertising media planner who helped clients to introduce effective promotional campaigns for marketing new products. Increased sales of products during seasonal discount sales by 40% using effective slogans to catch the purchaser's attention. Excellent at handling challenges of this field

Summary of Skills:

Good negotiating, interpersonal and communication skills
Comprehensive knowledge about media and the latest trends in industry
Ability to create engaging presentations and attractive proposals
Remarkable market research, planning and buying media space experience
Experienced to handle a team and give effective media outputs
Good analytical and organizational skills

Work Experience:

Regional Marketing and Senior Media Planner
Creative Minds, Charlotte, North Carolina
November 2015 – Present

Handling marketing strategies for web and mobile newspaper subscriptions
Managing copywriting and creative implementation of consumer marketing ads
Collaborating with local vendors by negotiating trade agreements
Planning and implementing digital marketing strategies for increasing online subscribers for a local newspaper by almost 35%
Developing and maintaining working relationships with media vendors, partner agencies and clients
Conducting training sessions to teach new recruits the use of email marketing software
Initiating social media marketing campaign and boosting Facebook page by 25%

Performance Media Planner
Acme Marketing Solutions, Charlotte, North Carolina
February 2012 – October 2015

Maintained a weekly report on initiated campaigns
Performed analysis and optimized ad themes, texts, images for online and print media
Collaborated with creative team, production team, and service team to create highly effective ad material and get approval from the concerned clients
Handled additional responsibility of managing print as well as online advertisements
Initiated digital lead generation campaigns
Designed new media plans for clients to foster strong working relationships
Assisted different departments to complete special projects as necessary

Assistant Advertising Media Planner
Kendrick Marketing Designs, Charlotte, North Carolina
July 2010 – January 2012

Helped senior media planners to design advertising ads
Managed administrative duties like maintaining files, sending fax, transferring and attending inbound calls
Generated leads for small and mid sized business clients
Created visually appealing and engaging presentations to develop business relations with new potential clients
Provided updates to agency partners about the status of ad campaigns

Education:

Masters in Business Administration
Stratford University, Charlotte, North Carolina
2009

Bachelors of Arts in Marketing
Stratford University, Charlotte, North Carolina
2007

Reference:

On request.