Regional sales managers are those individuals who will have to look after different products and services in a specified geographic area. The responsibility of a sales manager is developing plans, which will help in detailing how their sales representatives will be meeting the desired sales goals or quotas. Managers also have to take care of making monthly reports, which will give them exact sales figures for corporate leaders, as well as reports that will help in forecasting the expected sales for future. Regional sales managers will have to come up with unique sales strategies and create the marketing budget. The employer will always expect them to hire new employees and make sure that all the existing customers are getting the best possible service.
Regional sales managers will also have to make effective presentations represent their organizations at a trade show as well as demonstrate products. Also, they will have to conduct different sales meetings for their clients and representatives. Most of the companies will instruct their regional sales managers to evaluate and monitor the product line of their competitor and suggest them with some new products, which will help their organization for expanding business. These professionals need to have extremely good presentation and communication skills.
Once they have analyzed the business of the potential customer, then the managers will have to explain them their services and products and it has to meet the requirements of the client. Regional sales manager must have the ability in coaching and training all the sales representatives that they are hiring. Employers will always look for regional sales managers who know how they must take ownership of their position and must know to demonstrate commitment for success. They must have the ability to work on independent basis, posses' good amount of energy and must have a strong competitive nature. A person must also have willingness to travel to qualify for this position.
Here you will find a sample regional sales manager cover letter, which will help minimize your competition.
January 11, 2011
Ms. Naomi Butler
Body Shop Ltd
1660 Mill Street
Greenville, SC29605
Dear Ms. Butler,
I am sending this cover letter in hopes to work for the post of Regional Sales Manager with your organization, which was advertised in yesterday's newspaper. I was pleased to see this advertisement, as I have a vast experience, excellent communication skills and sales talent.
With my experience in this field since the last seven years, I have become a pro in almost selling stuff to the regional market through my best sales techniques, training and management of all the sales professionals, setting up sales goals and checking the achievements, initiating new products for the marketing team, developing some territories, and taking care of old and new accounts. I take pride in saying that I am a born seller, and I work very feverishly at all the trade shows, in person, and via phone and digital communications. My abilities for solid communication, high motivation and a drive to increase sales; I have proven track record, which can be unparalleled in achievement.
If you check my attached resume then you will know that my details are the right fit for this job. I am confident that they are, I would request you to get in touch with me at 870-896-7078 or e-mail me at h.jean@example.com. I am eager to start working as a regional sales manager with your organization, so I would request you to contact me as soon as you can, so that I can show my abilities. Thank you for going through my application.
Sincerely,
Jean Harmon
Your Signature
Enclosure: Recommendation letter References and Resume
Keep your cover letter focused and do not try to over-exaggerate anything. Give your best!