Media buyers are the persons who are responsible for buying the advertising space for their work. Media buyers purchase space on behalf of their clients. While buying; they must evaluate the various factors, which are related to station formats, demographics and psychographics. Their aim is to reach the maximum people at a lower cost. Buyers mostly work in advertising agencies and media agencies. They may work for more than one client at a time. In many full servicing agencies, media buyers earn good money. The general marketing media buyer is different than direct response media buyers. The general market media buyers' execute the media plans drawn by the media planners. In the 1920's, the media buying was carried out by the advertising agency. They can also use product placements and positioning.
The role of media buyer is combined with media planner. The major job responsibilities of the media buyer would be: booking individual media spots, broadcasting adverts, working on a lot of clients at the same time always juggle with various projects, supporting the media manager and other officials, interacting with the media sales people to manage the schedules as per the audience interest, collecting sales and computer data, auditing the buying tendencies and strategies, negotiating with the medial sales departments and collecting and analyzing the sales data. Most of the time media buying and planning is mixed in one single role. Employers mostly prefer the graduates who have a degree in advertising, marketing, liberal arts and business administration. New people in this field can directly apply for the advertising agencies.
Media buyer cover letter is also called as an introduction letter. It is supposed to give the pertinent and important details of the candidate with respect to his profession and education. The media buyer cover letter is mainly divided into three parts. In the first of this cover letter, the address of the candidate and employer is mentioned; which is immediately followed by greeting line. In the heart of the cover letter, we have the media buyer's job description and his major skills, which are relevant to this position.
From
Mr.Rober Crooker
5434, San Vincent Blvd,
Log Angeles, CA-94532
Phone: 342-034-1021
E-mail:Robert.crooker@gmail.com
To:
Mr.Peter Simmons
9043, Camino Santa Fe,
San Diego, CA-90432
Phone: 094-102-2031
E-mail:peter.simmons@hotmail.com
Dear Mr. Simmons,
With response to your advertisement in "San Diego Daily", dated December 19, 2011, I am applying for the post of a media buyer in your company. I am confident and positive that my profile will surely meet your demand. I have gone through the job profile and I am excited that this opportunity will give new direction to my career as a media buyer.
I started my career with Delton Broadcasting Inc in the year 2005.In just two years of time, I proved my talent and efficiency by successfully giving exceptional performance in booking individual media spots and broadcasting adverts.
I possess exceptional team work and inter personal skills, commercial budget skills, negotiation skills, in-depth knowledge of media, excellent l organizational skills, and ability to assimilate the information quickly.
As a media buyer with Robertson advertising agency, I got acquainted with various media costs, getting approval of the client before the plan is executed, negotiating agreements with the media sales workers, which are hired by the newspapers, magazines, and radio stations.
I am confident and positive that my profile will best suit the job that is advertised. My hard work and dedication for the job and desire to excel in my field will surely help me perform well.
I have, herewith, attached the updated copy of my resume and appreciation letters for kind reference. I am looking forward to work with you.
Yours sincerely,
Robert Crooker
Enclosure:
The media buyer cover letter gives short description of the candidate's personal, professional, and academic achievements by giving reference to his past experiences. The media buyer cover letter emphasizes on the candidate's awards and recognitions.