A senior marketing manager will always have a broad range of responsibilities in any organization, which starts with making sure of the organization's products use right pricing, marketing, and advertising techniques. This is considered as one of the highest paid professions and has a vast range of responsibilities attached to it. Candidates who want to qualify for this position need to have a fixed set of skills and background. The job responsibilities of these individuals will vary depending on the organization. However, their top priority will always be marketing the products of their organization.
They must also know how to develop marketing strategies as well as managing and planning all the activities that are required for promotion or advertising. All broadcast and print mediums will be under the direction of marketing manager and coordination with advertising and media department are also required. Marketing managers must know about the relevant marketing conditions and trends, and craft the response of the organization is also one of the important tasks for senior marketing managers. The entire marketing budget will be set by the marketing manager and his responsibility will be to make sure that they achieve the desired financial outcomes for every marketing initiative.
Candidates who wish to apply for senior positions, above all, they need to have remarkable verbal and written communication skills. Sometimes, they will have to submit writing samples to a few organizations and other organizations will want to see your ability while speaking to a group. Some of the other skills that organizations look for are attention to detail and problem solving skills. The absence or presence of these skills will usually be reflected in your interview or resume. In addition, these professionals have to be highly energetic and should have the ability in persuading. If you want to apply for a senior position, then you will need a well drafted cover letter. This article will give you a sample senior marketing manager cover letter that will help you further.
Nicholas Robinson
2130 Fincham Road.
Oceanside, CA 92054
760-529-0163
r.nicholas@example.com
Date:
Ms. Carol Guyette
Fable Investments
1385 Lighthouse
Drive Jane, MO64846
Dear Ms. Guyette,
First, I would like to thank you for taking your valuable time and discussing with me the position that you have to offer this morning. I am very excited about this role and have attached my resume with details of my marketing and sales experience with Deloitte and KPMG organizations since the last 16 years.
I am specifically interested in this position as the main focus of this is on business development, which is one of the areas where I have excelled in my entire marketing career. Here is a list of the achievements that I have gained with my experience in managing marketing teams and sales:
With my vision to realize and set aggressive marketing goals, I have got the ability, to motivate and support all the high-caliber teams, which are only committed for increasing the profitability. My leadership skills have helped me to produce new revenue streams, which has increased the productivity and successively improved results with my existing client base.
Now, I am looking for a senior-level management position with a dynamic, progressive marketing firm where I will be able to contribute in their success. You can find my contact details mentioned in this letter, awaiting a reply from you. Thank you for considering my application.
Sincerely,
Nicholas Robinson
Your Signature
Enclosure: References and Resume
This should be the ideal format of your cover letter. Now, you can start writing your own cover letter. Go ahead, good luck!