Customer Welcome Letter Sample

This letter is drafted to welcome a new customer in your store, agency or organization. This type of letter is used to manage the expectations of a new customer and provide him or her with maximum help required. Introduce the customer with all the products and services that your company offers. You have to satisfy the customer needs so that he remains with the company and becomes a loyal customer of your brand. This can be done only if he is personally looked after by your company's customer service executive.

In this sample letter, the customer service manager is giving details about the company's product and services. He mentions about discount and credit schemes available as well as gives details about the customer service executive, Mark Lee who will help the customer in all the possible ways. The letter uses a soft and polite tone to welcome the new customer. The letter makes the customer comfortable about the working style the store by informing about the credit scheme.

Customer Welcome Letter Sample

Juan Cruz
Michigan Agencies,
Address, City,
State, zip code


Date: October 25, 2008


Charles Miller
Address, City,
State, zip code


Dear Mr. Charles:

We're happy and fortunate to have you as a new customer of Michigan Agencies.
We are confident that you will be satisfied with our various services and wide range of products with good quality.

We invite you to take advantage of our purchase outlets and local shops for purchasing your necessary merchandise. You can open a free regular account at our nearest customer relation office. You can also use the Credit Scheme to make your shopping unlimited and comfortable. Our marketing personnel, Mark Lee, will be pleased to help you about our credit account policy and discuss any issue related to your account at your convenience.

Please find our enclosed catalog and list of prices of various services. We try to keep our prices competitive as per market trend. We believe in customer satisfaction, so we offer discounts and incentives to our valued customers frequently throughout year.

We look forward to continue our beneficial relationship and hope that you will again give us one more opportunity to serve you with our quality products. Please feel free to send your feedback for encouraging us to serve you.

Very sincerely,

Juan Cruz


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