Graphic designing has become a primary constituent of advertising, web development, brochure, and many other forms of visual communication. The associate graphic designer responsibilities are more or less the same for all these professions. His duties include designing and development of graphics to create appealing and informative content for a visual.
Graphic designing is the fusion of technology and creative vision to produce visuals for a specific audience. The associate graphic designer responsibilities are to analyze the target audience and how they will interpret the graphical representation. Being an associate level implies that the designer will not just engage in the core functions of graphic designing, but also managing the tasks of creative team in an agency or studio.
Other responsibilities of an associate graphic designer are to develop layout for graphic design and execute the design and delivery process. When it comes to the delivery, it may not always happen that the clients like the first design prepared by the agency. The associate graphic designer communicates with the clients to understand what changes they would like in the design and accordingly instruct the junior designers to make those changes. Alternately, he may also do those changes in the design and show it to the clients to get their approval to publish or advertise the design, as the case may be.
In the following description of associate graphic designer responsibilities, you will read about the everyday tasks of an associate graphic designer.
Meet Clients and Discuss Projects
Meeting clients and discussing their requirements is the basic function without which any agency may not be able to continue its business. The associate graphic designer here takes the command and meets the clients according to the schedule. He listens and understands their vision and requirements.
Brief the Creative Director and Team
The associate graphic designer briefs the team about the clients requirements. Accordingly, he suggests different approaches and ideas for a project and motivates junior designers to provide their inputs. This brainstorming initiates a creative process that helps to deliver the best product to the clients.
Forecasting Budget and Material Requirements
In projects where the graphics are required to be produced circulated in a mass scale such a product catalogs, the associate graphic designer conveys the budget and material requirements to the finance department so that the necessary amount can be allotted to the procurement officer.
Liaising with External Agencies
Being in constant touch with the external agencies such as printers and vendors is necessary even if there is no immediate requirement of materials. The associate graphic designer is responsible to maintain a cordial relationship with all the external agencies such as vendors and publishers and place the orders while a project is being executed.
Skills of an Associate Graphic Designer
This position calls for individuals who are not just proficient in the creative and technical aspects of graphic designing but can also handle the administrative, business development and customer service tasks. An associate graphic designer should be passionate for working in a constantly challenging environment where timely delivery of projects is the key to progress. He should know how to tackle stressful situations and constantly motivate the team members to achieve perfection through continuous learning. Sometimes as you run out of time, you will have to work on weekends and for hours at a stretch to ensure that the project gets delivered on time.
Becoming an Associate Graphic Designer
Any individual with a bachelor's of master's degree in fine arts or web development with adequate exposure to graphic designing applications can apply for this job. Previous experience of working for an advertising agency, animation studio, software and web development company or any other organization and a portfolio will definitely help you to impress the prospective employers.
Career Scope for Associate Graphic Designer
An associate graphic designer is expected to earn an annual compensation that may range from $40,000 to $75,000 which will be based on the total experience, educational qualifications, creativity and proficiency in graphic designing tools.
Associate graphic designer responsibilities give you an overview of this job along with the skills and qualifications needed to get selected for this position.