Maximizing sale through three dimensional display and floor display of goods is the main part of the visual merchandiser job description. The main task they have at hand is to entice customers towards the goods first and then sell them.
Selling goods is all about first attracting the attention of potential customers. That is the first and the most important step. The rest is then about the skill of the salesman. Therefore, having a good display window is important for any business intending to sell goods. They hire the services of visual merchandisers who know how to deck the display windows and how to place the goods in the store so they will get sold fast.
Visual merchandisers first have to study the whole plan of the floor. They have to take into account the entrances and exits as well. After carefully studying it, they will decide what type of good should be put where so it will sell faster. They have to utilize the whole space of the floor and ensure that it is not too cramped up. The customers should be able to move around the store with comfort. Maintaining the comfort of the customers is an important part of the visual merchandiser job description.
Another important factor they have to take in to account is security. They have to arrange the goods in such a way that there is no blind spot created near any item. This way, shoplifters do not have a chance to steal goods and they can be seen by the security cameras and by the store employees. This important consideration has to be made by the visual merchandiser.
They also have some knowledge about the psychology of shoppers. They have to place the goods with such expertise that the shoppers will find exactly what they are looking for, in the place they are expecting it to be. The merchandisers also have to play around with colors in the display and have to make them as attractive as possible. They should know the colors that go well with the season and have those colors in the display window. If there is a sale going on in the store, they should place the best offers in the display windows so the customers are tempted to enter the store.
It is the creative thinking of the visual merchandiser that ensures that the goods get sold and the store makes good profit. The visual merchandiser job description given below has all the detail requirements for this job.
Duties and Responsibilities of a Visual Merchandiser Job Description
Visual merchandisers have gained a lot of prominence recently as competition in the retail sector has grown. They get quite a good salary. They need some knowledge about architecture and fashion, but the most important quality is artistic sense.
Qualification Needed in Becoming a Visual Merchandiser
Career Advancement
Visual merchandisers get seniority in this position. Many of them also move onto making visual displays for large stores.
The visual merchandiser job description is to promote and sell merchandize through attractive displays. They mainly have to take into account the comfort of the shoppers.