The duties in a sales consultant job description are extremely important for the sale of products and services. They are the ones who make the majority of sales happen thus resulting in profits for the company.
Sales consultants are many times also known as salespersons, sales associates, sales representatives, etc., but the duties remain the same i.e. of making sales of the products and services of the company they work for. Sales consultants are experts when it comes to speaking to the public.
They are the ones who do the real field work and interact with potential customers. Hence, they should have good people skills and should have good convincing abilities.
Sales consultants should know everything about the product they are selling. They should also know technical details about the product if they are selling an electronic good.
The sales consultants are given the products in their custody so they can directly show them to the customers. They have to make entries for the products they are taking from the storage unit. They should sell all the products that are in their care and not return them.
Sales consultants should ensure that products that they are taking from the company are of good quality and they should demonstrate the use of that product to potential customers.
Discounts and offers are one of the biggest factors that increase sales of the product. The sales consultants can work with the accountant of the company and work out discounts and bulk offers for customers.
They can further sell the products at cheaper rates if they are willing to take cuts in their sales commission. This way, they can make a reliable customer who will buy from them each time in the future.
Sales consultants should also make good contacts that will come in handy while making sales. They tend to struggle to make sales whenever they have to sell a new product. Therefore, they should make good contacts with people who will buy new products from them.
This way, they meet the sales targets that are given to them and they can get a feedback on the new products from the customers. This is one of the few unconventional duties of a sales consultant job.
Sales consultants increase the exposure that the products get. The manufacturers need not spend too much money on advertising if they have a good product and an even better sales team. The product will get good sales result. There are many manufacturers in the market that still rely upon their sales teams rather than expensive advertising. Good sales consultants are the best advertisers.
Sales consultants get promoted to the position of sales department head and sometimes even further. Many of them even open up their own distributing agencies or wholesale agencies.
In simple words the sales consultant job description to to make sales, but they are the ones who are the main driving force behind the profits of the company. They are the unofficial flag bearers of the company and their interaction with customers is what creates a good image about the company.