Ad Copywriter Responsibilities

Ad copywriter responsibilities are diverse, yet they all combine to bear a single fruit - crisp and catchy copies that define and distinguish a product or service in an advertisement.

Ever you come across an advertisement in a newspaper, billboard, radio, television, brochures, etc.; you come across a jingle or a tag line that sometimes makes the advertisement and the product memorable. These tag lines or jingles are conceived in the mind of an ad copywriter. Copy writing is not just restricted to promote products and services but also to inform the audiences and spread awareness. However, to state that writing copies is the only ad copywriter responsibility would be sheer injustice to the community of ad copywriters who are not just responsible for delivering utterly superb copies for advertisements but also enhance and register a product or service into the minds of consumers that may otherwise go unnoticed.

Ad copywriters work for advertising agencies, radio stations, television channels, publication houses, and also in association with marketing department of an organization. Some ad copywriters choose to work as freelancers rather than sticking with an organization.

The most important and noticeable ad copywriter responsibilities can be described under the following heads:

• Meet client: An ad copywriter has to accompany the creative team and meet new and existing clients to learn about the product and its specifications along with the requirements of the client related to a particular product or service. He must understand the vision and objective of the client for the advertisement.

• Brainstorm and research: Once the meeting with the client is over, an ad copywriter has to brainstorm with the creative team. He has to research for the target audience in order to follow a specific approach in writing the copy. The approach will differ with different target groups and medium of advertising. He must also research on the marketing and communication strategies of the competitors.

• Draft concepts: Ad copywriter has to prepare different concepts and present it to the creative director to finalize a concept and develop it further.

• Revise and edit copies: A copy might not be accepted in its raw form by the creative director. The ad copywriter may have to revise and edit a copy several times to attain perfection in the text and the message that it needs to convey to the target audience. 

• Assist the creative team in other activities: Apart from the writing part, an ad copywriter must help the members of creative team such as graphic designer, photographer, creative director, etc., in the execution of advertisement campaign.

Skills of an Ad Copywriter

A career in communication industry is very interesting and challenging. You must possess the following skills in order to become a successful ad copywriter:

• Creativity: All good things come from a creative mind. You must be able to think creatively at any time of the day in order to work in this position and give unique ideas for every project you undertake.

• Passion: Another source of all good things! With a never-ending passion for writing, you can surely choose this career.

• Communication skills: Now your job is to speak, listen, write, discuss and deliver ideas throughout the day. These tasks call for individuals with extraordinary oral, written and digital communication skills along with an ability to deliver presentations to the clients and creative team.

• Stress resistant: You will always work under deadlines and to deliver satisfactory results at work, you need to be resistant to stress and work for long hours in order to meet the deadlines.

Becoming an Ad Copywriter

There are no specific educational requirements to become an ad copywriter, although a degree in communication studies, marketing, journalism, or English will be helpful. Alternately, if you can prove your writing skills and creativity to an employer, you can easily get selected for this position.

Career Scope for Ad Copywriter

With an insurgence in digital media and the communication industry as a whole, ad copywriters will be in demand in the coming years. You can expect a salary that ranges from $75,000 to $106,000 depending on your experience and location.

The description of ad copywriter responsibilities helps you to analyze your inclination to this profession and mentions the skills you need to acquire to get this job.