Public Relations Job Description
Public relations is an up an coming field of work in which a lot of people are applying. Many still don't know what does a person working in public relations job has to do. Public relations is all about managing a reputation of a person or an organization, read the public relations job description given in our site.
People working in this field should know the art of manipulation. They have to influence the opinions of people and it takes hard work and a lot of strategies to make the public change their opinion about someone. Any famous personality, who has been caught doing something wrong will hire a public relations agency to the give them an image makeover. Hence, it is very important for the people working in public relations to be creative.
Just a few years ago, public relations was not given that much importance, but today, many colleges and universities are offering specialized courses in public relations. Therefore, this field is fast getting developed, and there are a lot of jobs in this field. However, celebrity public relation is not the only part on this field. There are also public relations for companies. To know more about this read the public relations job description.
Duties and responsibilities of public relations officer
- Planning public relation strategies for their clients
- Should be a good writer with great verbal communication skills
- Coordinating the with the client and the media, they have to arrange for the press conferences and press releases
- Analyzing the coverage given by the media to their client
- Coordinating and arranging for photo opportunities which shows their client in good light
- If the client has done something wrong and the media has found out, the public relations people will do all the damage control
- Coordinating with colleagues and spokesman
- Organizing events for the client which portrays them in a good light in front of the media
- Creating a website or a blog for the client and updating it from time to time
- Getting great sponsorship opportunities for the client with products of a reputed company, thus, automatically creating a good image for the client
- Should have great skill in management and event organization
Qualifications required for a public relations job
- Colleges and Universities are now offering specific degrees and courses for public relations
- Any general college degree from a reputed college will also suffice
- Should be knowledge able about computers and many other software like photoshop, illustrator etc.
- Should know about today's culture and all the social networking sites as they will be extremely important for the client's image
Extra Skills
- Should have knowledge on all the potential clients
- Should have good people skill as you will be required to interact with a lot of people on the daily basis
- Have to have knowledge about the popular culture
- Should be able to think on their feet as crisis for clients can happen anytime
- Should have good relations with the members of the media
Career Advancement
Promotion within the agency and with good experience and contacts you can start your own agency.
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