Assistant Marketing Director Responsibilities

All that you would like to know about assistant marketing director responsibilities may not explain you the exact job responsibilities of every organization. Every organization has its own set of policies and procedures apart from products and services and the assistant marketing director is thus assigned with responsibilities that fulfill the requirements of the marketing department.

Assistant marketing directors, as the name suggests, works in close coordination with the marketing director or manager in the organization. Marketing is all about reaching further into the unexplored territories and promoting your brand to increase brand recognition and revenues.

With the ever increasing competition and the struggle to survive becoming more difficult, the organizations today have increased the assistant marketing director responsibilities in the pursuit of growth. Assistant marketing directors today are not just limited to developing marketing and promotional strategies, but they also contribute their efforts in order to ensure growth and profits for the organization.

An assistant marketing director performs many activities in an organization right from market research, planning promotional activities, designing brochures and flyers, client servicing to many other tasks that cover the marketing operations.

Assistant marketing director has to necessarily perform the following tasks for the successful execution of marketing operations:

• Market research: This is the very basic task for any organization. The assistant market research director has to research for the current trends in the market and consumer preferences along with the pricing and promotional strategies adapted by rival companies before developing own strategies.

• Media selection: The assistant marketing director selects the medium that will be the best to advertise and promote a specific product or service.

• Conceptualization of advertisements: The assistant marketing director works together with the creative team of an advertising agency and explains the vision of the organization to conceptualize advertisements for different media.

• Brief the marketing team about product/service specifications: The assistant marketing director has to communicate the technical specifications of a product or service to the marketing team. It will help them to explain the same to the clients and resolve their queries related to the use of that product or service.

• Promotional schemes: An organization has to offer a scheme to the consumer such as distributing free samples or selling the goods at a cheaper price as compared to similar products or services provided by the rival companies. The assistant marketing director has to decide which promotional strategies will be effective to register the brand and product/service in the minds of target consumers.

• Maintaining public relations: The assistant marketing director has to maintain public relations with different media and external agencies and communicate about the organizations marketing and promotional strategies.

Assistant marketing director responsibilities are not just limited to what we have stated above. This professional is also assigned with various administrative tasks such as budgeting, preparing periodical reports, and monitoring the effectiveness of marketing and promotional strategies.

Skills of an Assistant Marketing Director

An assistant marketing director is expected to have a strong knowledge of the latest market trends. He should be able to forecast short term and long term effects of a promotional strategy to utilize the organizations marketing budgets in the most economic way. Leadership, communication and problem solving skills are mandatory, and so are the technical skills including use of graphic design applications, internet, etc.

Becoming an Assistant Marketing Director

A bachelor's or master's degree in marketing management, business management or corporate communications with an experience in similar industry is of prime importance if you want to work in this position.

Career Scope for Assistant Marketing Director

An assistant marketing director can earn an average income of $69,000 along with other benefits and allowances. To move to the position of marketing director or manager, you will have to prove your efficiency by outshining and bringing in profitable results to the organization.

Assistant marketing director responsibilities are to ensure that the marketing operations are planned and executed in a professional manner and they reap fruitful results for the organization.