Marketing Coordinator Job Description

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Marketing coordinators assist the marketing team in implementing various productive marketing strategies and plans. If a company is big then there are many marketing teams and a marketing coordinator works with all these teams collectively and provides them assistance. He is not a member of marketing team, but he works entirely for the marketing team. Apart from helping the marketing team, a marketing coordinator is also involved in the analysis of the customer requirements and client satisfaction. If you want to know more about a marketing coordinator job description, read further.

He interacts with various departments of the company such as sales, customer service department and product development department of the company. He makes sure that the marketing department is successful in reflecting the brand of the company accurately and goodwill is maintained amongst the clients. They also review the quality of the products before they actually implement any kind of marketing strategies. The responsibilities of a marketing coordinator given here will help you know details of the profile of a marketing coordinator.

Primary Responsibilities of Marketing Coordinator:

• Conduct market analysis and study the trends in the market and planning proper marketing strategies
• Assist marketing manager in interacting with various marketing services, negotiate with them and getting contract from them
• Help the marketing manager in developing presentations, planning promotion events and all kinds of marketing stuff
• Conduct meetings with the marketing teams and analyze requirements of individuals teams and decide budgets for them accordingly
• Collect statistical reviews of the impact of marketing strategies adapted and the increase in sales of a particular product
• Assist the marketing team in making changes in the marketing strategies and as per the changing market trends and lease with new advertising agencies and event planners
• Assign goals and deadlines to the marketing teams and make sure that each marketing team is meeting its set goals and showing positive productivity in work
• Develop monthly updates of pricing sheets and update changes in prices and the new features or up-gradations added to the products and use them while advertising a particular product

Secondary Responsibilities of Marketing Coordinator:

• Participate in events such as press releases, launch events and press meetings
• Document the statistics and giving presentations to the senior executives of the company
• Prepare presentations to be given during the press releases and the product launch events
• Train the junior level employees in marketing strategies and helping them in implementing unique ideas

Skills Required by Marketing Coordinator:

• Expertise in copy writing, creating power point presentations, handling Excel and Word documents and working with Outlook Express
• Should be a good team player and ability to implement creative ideas with good leadership qualities
• Self-motivated, enthusiastic and ability to maintain a healthy atmosphere in the team
• Good interpersonal skills and ability to communicate effectively with all kinds of people
• Ability to think critically and take necessary decisions for business
• Effective project management skills and ability to meet the deadlines

Educational Qualifications Required for Marketing Coordinator:

Marketing coordinators should necessarily have a degree in Business Administration with specialization in Marketing. If you are willing to pursue a career in marketing, then you should either be a graduate or post-graduate in Business Administration in Marketing. Some companies also recruit individuals specialized in public relations, sales, communications, etc. Work experience in any relevant field will always count for you.

Salaries Offered for Marketing Coordinator:

The average annual salary of a marketing coordinator is about $79,829. This number is obtained by extensive research from our salary experts. However, the amount of salary may vary depending upon the state, experience and many other attributes.

Hope you found the above given marketing coordinator job description helpful not only in understanding the profile of a marketing coordinator but also in drafting your resume and cover letter.