Marketing responsibilities are mainly focused on brand building. In today's competitive world, marketing and advertising rule the economic market. It encompasses all the sectors starting from FMCG (Fast Moving Consumer Goods) to education. Yes, even education nowadays has become an equivalent to consumer goods.
In the era of commercialization no one is untouched by the effects of marketing, so much so that the deciding factor and choice of using certain products are dependent on the advertisements aired on TV, radio, print, etc.
The reason behind this change is globalization and of course competition. Every businessman is after being 'seen' in the eyes of his targeted consumers. The spectrum of consumers too is not restrictive. The target is the general user, but again, the target consumers depend on the product or services in question.
The motive of marketing is to increase the awareness about a product. In every organization, be it eatable items to software programs, be it machines to common household items, every manufacturing unit has association with different means and modes of marketing.
Everything depends on the visibility and knowledge about the particular product. By saying product, here, we mean anything and everything that you see on television and around you. Advertising is one of the biggest branches of marketing.
Using statistics and conducting surveys take up the major chunk of marketing responsibilities. Using the crucial statistics, marketing professionals design the modus operandi and policies too. They design the ways of sales and advertising too.
Advertising to the right people, the appropriate factors, covering the USPs (Ultimate Selling Propositions), with replete information about where to find the product, etc., are covered in the advertising.
Marketing is all about competition and being on the top. It is extremely important for the marketing professionals to be aware of their competitors' strategies and the principle they are working on so as to remain in the same league.
Why so much hype about promotion? Well, the reason is simple. It is essential to become a part of the well known products rather than being the best product in the market. The reason behind this is that sales is directly proportional to the level of awareness.
Maintaining contact with the media, the clients, consumers, etc., are one of the most essential departments in business organizations. Sometimes, more than the actual business purpose and satisfaction it is the public relations that work in favor of the businessman.
Planning different strategies for sales, manufacturing, the budgets, etc., are handled by marketing professionals. The management too depends on these professionals to submit reports and then make regulations accordingly.
When you are searching for a marketing job it is important to know the work profile absolutely well and clarify things before you join the organization. You should know details like how many hours you have to put in and in doing what. For example, handling complaints, taking feedback, working on strategies, etc.
Along with some basic information about the job profile and marketing responsibilities, one needs to know the basic skills required by candidates in different organizations.
For the employment scope, skills required, information regarding different job profiles in marketing field, etc., you can find it in the articles categorized in the sections of this page given in the list on the side of the page.
We update the information on a regular basis and keep updating the sections from time to time. In some unlikely circumstances if you do not happen to find anything here you will surely find the basic ideas on which you can take a decision on your own. Wish you all the very best in your quest of finding the most rewarding job!
Here is the list of different types of marketing job responsibilities: