Assistant Brand Manager Responsibilities

An assistant brand manager is one of the major posts in any organization. Although they works under the supervision of the brand manager he has certain key responsibilities to perform that help the brand manager as well as the organization. He takes care of all the policies and plans that should be executed by the organization in order to increase the sales of the products. The assistant brand manager is responsible for creating customer demands. He studies the market and determines what kind of advertising policies should be adopted for increasing the sales of the product.

They define the brand's pricing, packaging and ways to increase the sales of the product. The assistant brand manager looks after the advertising strategy of the organization. The advertising is done in such a way that it is attractive and people tend to buy it. He studies the market and makes sure that his advertising strategies are better than all others so that higher sales are generated.

They should also be capable of making budget that can help in the growth of the organization. He coordinates all sales, packaging, purchasing and marketing research activities so that he can gather all the information and can implement all the changes in his work. They are also responsible for recruiting the people suitable for this job, who have all the qualities required for the job and the correct amount of experience. He has the power to terminate the people from job if they do not perform the given job with perfection.

Assistant Brand Manager Responsibilities in detail

The job of the assistant brand manager is a tough job but if done in an orderly manager it can fetch a lot of profits. From taking care of the recruitments to making sales strategies in order to increase the sales, it is all the job of the assistant brand manager. Some of his major responsibilities are given below:

• He is the one who increases the brand impression over the customers so that the sales of the product is increased
• The assistant brand manager is the one who closely monitors the sales volume, market trends and all other activities so that he can get a complete idea of what changes are to be made at his work front
• He assists in the business building ideas. Assistant brand manager responsibilities includes developing and executing promotional initiatives to profitably increase the sales
• They analyses consumption and shipment data. He is responsible to analyze what is the consumption of different products. Based on his analyses the profits or losses of the organization are evaluated
• They coordinate with the management and cost reduction schemes

Skills of an assistant brand manager

The job of an assistant brand manager is a very skillful. Some of the skills that should be present in an assistant brand manager are given below:

• He should have good leadership qualities and team skills
• He/she is expected to be creative as his work determines the sale of the products, which effect the profits or losses of the company
• The communication skills of an assistant brand manager should be flawless as he is supposed to interact with large number of people and without good communication skills he cannot make his voice heard
• Another major skill that should be present in an assistant brand manager is the high level of persuasiveness

Educational Qualifications Required

• He should be a graduate with BA or BBA
• A masters degree-MBA (Marketing)
• A prior work experience of at least 2 years

Career opportunities

An assistant brand manager may be promoted to the post of brand manager if he is good in his marketing and coordinating skills. He can look for a job in big multinational organizations as they are always in need of a good brand manager.