Interactive account executive responsibilities are about the job duties, skills, education, salary, and other other attributes of this position. Our basic aim is to make you familiar with this profession so that you can consider it as a career option when you look out for possible alternatives.
An interactive account executive is an individual who is assigned with the task of handling company accounts or as people call, clients. Handling a client is not just about offering a service or delivering a product on a regular basis. With the advent of interactive programs and tools, client servicing has widened its perspective on the digital format, and the interactive account executive is required to manage a large number of tasks on a daily basis.
To begin with, this executive has to identify and pitch prospective clients. He/she has to maximize the profits of the organization by continuously bringing in new business opportunities and extending the services to the existing clients in order to benefit both the parties. Apart from managing interaction with the clients, he/she has to stay in touch with the team members to stay updated with the progress in projects.
The interactive account executive has to manage the budget and work flow in order to ensure that all the requirements of the clients are delivered and the expenses are controlled and minimized wherever possible. Preparation of expense sheet, sales and revenue reports, employee evaluation graph, and all other reports as required are some other additional responsibilities.
We have categorized interactive account executive responsibilities so that you have a better understanding of this job and various requirements to become one.
Client Servicing
Client servicing is a crucial part of the job of an interactive account executive. He/she has to maintain regular contact with the client, meet them, take briefs, deliver services, resolve conflicts in designs, and prepare invoices. Through this function, he/she serves as a bridge between the organization and the client.
Team Management
Handling the design team, assigning tasks, evaluating their performance, motivating, and training are some of the functions an interactive account executive is required to handle in order to bring the team members to a common platform and let them deliver best results.
Monitor Campaigns
The reach and effect of the campaigns need to be monitored in order to ascertain whether the campaign objectives are achieved or not. This helps to identify where a campaign might have gone wrong, or what is the factor that makes it successful.
Meet Vendors
The interactive account executive is required to meet and communicate with the vendors and place orders for supplies and make payments after verifying the quality and quantity of the supplies received.
Documentation and Reporting
All the activities and transactions that take place in the department have to be recorded. This task is performed by the interactive account executive who uses a variety of applications to record and save the details.
Apart from what we have described above, there can be a lot of additional tasks that might be assigned to you while you work as an interactive account executive. You need to handle those responsibilities in order to showcase your skills and prove to be a worthy employee for the organization.
To employ an interactive account executive, companies look for an individual who:
To become an interactive account executive, you need to pursue a degree level course in marketing, business management, or a related course work. Any certificate or diploma course in computer applications is beneficial, yet not compulsory. Previous experience in sales, marketing, or advertising will be beneficial if the competition is high.
The average salary paid to an interactive account executive is $79,000. This may include or exclude the allowances, incentives, medical insurance, or any other benefits extended by the organization. The exact salary offered to you is largely based on your qualifications and on how you negotiate.
By working in this position, you can easily make your way up and reach to the position of the accounts manager if you prove your talent on a regular basis.
The interactive account executive responsibilities make you aware of the job requirements and the duties, salary, and career scope this profession offers.