Executive creative is a professional person who is responsible for overseeing the creative processes and monitoring the team output by innovating new ideas and concepts in order to promote the given product or services that would be in the best interest of the organization as well as its clients. Thus, executive creative responsibilities play a crucial role in broadening the horizons of the organization along with increased profits and delivering the highest quality creative products.
Key Responsibilities of an Executive Creative
Executive creative needs to share and handle a lot of creative responsibilities which clearly describe the complexities of this particular position. He is accountable for delivering the product or services that meet or surpass the client's expectations in a timely manner without compromising on the quality. He is responsible for handling several functions like developing the product right from conceptualization, understanding the client's expectations, maintaining the client relationships, making the modifications, or recommending changes, so that the final product delivered satisfies the client completely. Here is a detailed description of the key responsibilities that need to be handled by an executive creative:
He is also responsible for managing the vendors and other related outside resources, assisting in the preparation of project estimates, and justifying it as well. He monitors and evaluates the performance of the creative team and ensures that their performance is up to the mark, especially related to quality and creative output. In short, he is responsible for leading and directing the project right from inception till it has been finally delivered.
Essential Skills
A successful creative executive should demonstrate superior leadership skills combined with motivating and managing the staff to achieve organizational goals and objectives. Should be comfortable working in a team environment, with high levels of creativity, good problem solving skills, and should be able to communicate in a clear and concise manner. He should possess strong presentation skills and should be excellent at maintaining client relationships, and have exceptional time management and organization skills. He should be updated with the latest technologies and must develop innovative strategies.
Educational Background
A bachelor's or a master's degree in the relevant field is desired. It may either be in the field of business, marketing, journalism or any other training or certification program from the creative field. However, to move up to this position requires a great deal of experience in that particular field to be able to manage the complex duties of an executive creative.
Work Hours
Executive creative is typically employed in the entertainment industry, be it films, television, advertising, media, etc., and may require to work beyond their daily normal work schedule for eight hours, whenever they need to meet the deadline, or they need to do some work on a priority basis. Occasionally, they may need to travel too.
Salary Details
The median salary that is being offered for an executive creative is in the range of $97,000 to $99,000. The minimum salary for the entry level positions is in the range of $66,000 to $68,000 while for the experienced candidates, it can be in the range of $120,000 to $140,000.
Career Prospects
There are number of opportunities available for those aspiring to make a career in the creative field, as there is a huge demand for creative people with innovative ideas. The entertainment industry is definitely flourishing and there is no stopping if you have the right blend of creative skills and experience.
Thus, to establish yourselves in the entertainment industry and make a mark for yourselves, you ought to prove your caliber by effectively handling the executive creative responsibilities.