Associate Director of Marketing Responsibilities

The associate director of marketing collaborates with the director to achieve the marketing goals for the organization. The effective execution of associate director of marketing responsibilities are essential to assist in the growth and development of the organization to achieve maximum profits.

Key Responsibilities of Associate Director of Marketing

Associate director of marketing works in close association with the director to create and articulate successful implementation of the marketing strategies and programs to broaden the horizons of the organization. Here is a list of key responsibilities that need to be handled by an associate director of marketing:

1. He designs and implements the marketing plans and supports in their subsequent development and execution
2. He implements new strategies to achieve the goals of the marketing units thereby enabling growth of business
3. He plans, develops, and supports the development of budgets for different projects. He is also involved in monitoring their expenditures
4. He negotiates with the media agents and assists in developing marketing strategies
5. He oversees the activities related to business development
6. He maintains professional relationship with the subordinates as well as the external consultants and vendors

He also performs some additional duties which are as follows:

• He maintains all the data related with the client information, existing as well as prospective, financial reports and other relevant marketing data
• He supervises the work of the entire team of marketing professionals like marketing assistant, developmental manager, regional managers to name a few. He delegates the task to his subordinates according to the work load
• He is actively involved in the hiring and training of competent team of professionals
• He also needs to manage the day to day activities related to public relations
• He ensures that the projects are completed on the given deadline

Desired Skills for an Associate Director of Marketing

You need to have at least some of the following skills if you are interested in making a career as an associate director of marketing:

1. A passion for marketing, drive to excel and aggressive nature to stay ahead of the competitors
2. A keen interest in acquiring knowledge on the latest changes in the market
3. An eye for detail and ability to manage multiple functions
4. Excellent communication skills, both written and verbal
5. Exceptional entrepreneurial skills to help in the growth of the organization
6. Excellent leadership, management and organization skills

Being a job of huge responsibility he must be flexible to work for long hours and should be proficient in handling computers. He should have good analytical ability. He must be comfortable working in a fast paced environment which has tight deadlines.

Educational Requirements for an Associate Director of Marketing

Associate Director of Marketing should at least have a bachelor's degree in marketing or management. A master's degree would always be preferred. A demonstrated track record of successful marketing is a bonus which will help you to step into the shoes of an associate director easily.

Work Hours for an Associate Director of Marketing

The associate director of marketing is a crucial and a decision making post. Hence it may involve working beyond the standard working hours. He may be required to work for long hours on evenings, weekends and may be even on holidays. He may need to travel occasionally to attend the meetings of clients, seminars and conferences.

Salary Details of an Associate Director of Marketing

The associated director of marketing needs to play a significant role in the progress and growth of the organization. The salary offered is competitive and depends mainly on the kind of experience and the academic background that one has.

Career Prospects for an Associate Director of Marketing

The career prospects for an associate director of marketing are really bright especially with the kind of influence of various marketing medias in our lives. A person who handles the associate director of marketing responsibilities well can be promoted as a director of the organization.

The above description of associate director of marketing responsibilities gives a clear idea of the duties that need to be performed. It also explains in detail the skills, qualifications and experience needed to fulfill the requirements for the job of an associate director.