Associate Publicist Responsibilities

The Associate Publicist is a job where a lot of hard work is required. They start working right from the bottom and have to make their way to the top, get recognized in the crowd so as to be called a successful associate publicist. They report their work to the manager and help him plan and execute the ideas. The associate publicist is expected to be creative and enthusiastic; he should also have a good sense of humor so that the clients are not bored while talking to him. He should have a magnetic charm about him that the clients are forced to listen to his ideas and publicity plans.

The associate publicist makes the stories that are to publicize the clients and make blogs and websites.

Associate Publicist Responsibilities in detail

The Associate Publicist responsibilities include giving good coverage to the clients who ask for it. If he is good in his work, he will get more and more clients that will in turn increase the profitability of the company for which he is working. Some of the basic responsibilities of the associate publicist are given below:

• The associate publicist fixes meetings with the clients so that he can meet them and know what their requirements and choices are. If he does not interact with the clients, the work he does can never be successful
• Another major responsibility of the associate publicist is to plan the photo shoots for the clients and choose the right camera person so that the clients can be satisfied. It is the work of the associate publicist to plan these petty things, from deciding the place for the shoot to the camera person and the props that should be used by the clients
• The work of the associate publicist requires a lot of hard work as he has to draft a rough copy of the story on which he is working and then executing it
• He also makes blogs and different websites in order to promote the clients in such a way that they get a lot of publicity and fame. This will in turn help the publicizing organization

Skills of an associate publicist

The associate publicist should be skillful so as to complete his targets and make his clients happy. The major aim of the associate publicist is to handle his subordinates and make sure that his clients receive proper coverage in media. Some of the major skills of associate publicist are given below:

• The associate publicist should be highly creative so as to think of different ideas of publicizing his clients. The basic aim is to make his clients satisfied with the ideas that he gives
• He should be good at assisting his subordinates so that they work properly and flawlessly. Giving them orders is one of his major jobs. He also scrutinizes there work so that there is no scope of mistake
• He should have exceptionally good communication skills so as to convince the clients that there organization is best suited for them. If the associate publicist is efficient in communication skills half of his work is done
• The associate publicist should also know how to build and maintain good relationships with the clients so that they keep on coming to the same organization and do not switch over to other publication agency

Academic qualification of an associate publicist

The associate publicist should be creative and witty. He should be able to make decisions quickly so that the work may progress with the same speed. He is responsible for publicizing his clients and should therefore have good knowledge of the market. The educational qualification of the associate publicist is given below:

• A bachelor's degree in any field
• Post graduate in Journalism, communication or public relations
• A prior work experience of at least 3 years in the same field

Career opportunities for an associate publicist

The job of an associate publicist is a rewarding post if the work is done properly and with full enthusiasm. The person applying for this post should be creative as this is the main need of this job. The person can try in other organizations for the post of associate publicist if he thinks he is applicable for the job and has all the qualities that they are looking for. The associate publicist might also get promoted to the post of publicist manager if he is good in his work that helps the organization in progressing.