Advertising Sales Manager Responsibilities

The advertising sales manager responsibilities range from the creative part of advertising to the financial part. They have many duties which they have to execute on a daily basis and the one of them is managing all the employees in advertising. However, the most important part is the selling of ad space. This is what creates the major portion of the revenue.

The advertising sales manager is mainly in charge of the sales team. The sales team have to sell ad spaces to potential clients. The ad spaces could be anything from ad space in the local news paper or a time slot on a TV channel. The sales executives have to sell them to the customers and ensure that all is according to their wishes. Only then do the clients keep coming back.

The ad sales managers are the ones who talk about the financial aspect of advertising to the client. They are the ones who first meet with the clients. They talk to them about the fees that would be charged; then they agree upon a deal. Next, they take details about the requirements of the clients and given to the employees. This the main duty the managers have regarding the client.

Managing ad sales is difficult and the managers have to look after many aspects. All those advertising sales manager responsibilities are stated below in detail.

Advertising Sales Manager Responsibilities in Detail

• The advertising manager is responsible for the management of the advertising department
• They have to brief the employees on their duties and have to assign targets for ad sales
• They have to teach and train the new employees about sales
• They are the people who mostly meet with the client and convince them to use their services for advertising
• They provide the clients with the financial details and hash out an agreement that is beneficial to both of them
• They also carefully understand what the client wants for their advertising need and explain to the employees
• If required, they have to arrange for a meeting of the ad designers and ad space buyers with the clients
• They have to ensure that all advertising promises are fulfilled and they deliver their best performance
• The manager has to closely monitor the performance of the teams and they should step forward in case there someone is absent
• They have to gather new clients and give good follow-up services to the existing clients
• They have to research the impact on a clients business due to their advertising so they can know about their performance
• They are answerable to the senior management on the performance of the advertising department

People for the Job

People who have worked in advertising for many years are the ones who make it to this position. Irrespective of what position they have, they can get promoted if they have good managing skills. One requires education in advertising and public relations to get to this position. A master's degree in business administration is also fine.

Industry Prospects

The advertising field is one of the fastest growing field. Therefore, you can be rest assured there will be a good requirement for advertising sales managers. This industry generates a lot of money. A person in this position can expect a salary in between $43,525 - $70,525 and some really good benefits.

Tech Skills

They have to be technically sound. In advertising, there is a lot of use of technology. Therefore, the ad sales manager should be good with technology. A major part of the work in advertising is done on computers. Though, the manager is not required to work on the software, it is better that they know about it all to better understand it.

The advertising sales manager responsibilities may only seem about managing the business, but they also have to involve themselves at all levels.

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