Advertising is one of the most versatile industries present today. Unlike any other organization, the operations of an advertising agency are unique owing to the fact that it has to advertise clients in a manner that appeals the target audiences. Achieving this target is made possible largely with the help of an advertising coordinator.
Advertising coordinator is required to work in close coordination with the marketing and creative team and follow activities of both the departments closely. This is important to keep a track of the desired actions and to know how they are contributing in achieving the organizational goals. Supervising staff performance and maintaining a record of material consumption is another responsibility of the advertising coordinator.
To start with, an advertising coordinator works with the sales staff and searches for prospective clients. He presents advertising goals and strategies to the clients based on their product/service requirements. The advertising coordinator researches about the reach of various media channels to suggest the most feasible and effective options to the clients. He also tracks the effectiveness of advertising campaigns and suggests improvements to increase the reach of a campaign.
Once the advertisements are sent to the media, the advertising coordinator checks if they are printed/broadcasted as stated in the brief. He has to prepare and present revenue reports for board meetings.
The various categories of advertising coordinator responsibilities have been explained below.
Client Acquisition and Servicing
An advertising coordinator searches and acquires new clients for the agency. He analyzes client requirements and presents suitable options for advertising. He conceptualizes new advertising campaigns for clients that are already associated with the agency. The advertising manager has to maintain database of all the clients and their projects.
Media Research and Management
The advertising coordinator performs media research for all the clients to analyze which media suits their product/service best.
Leading Marketing Team
An advertising coordinator leads the marketing team to help achieve the goals for a specific period. He conducts regular meetings with the marketing staff to keep a track of marketing activities and its results.
Evaluating Staff and Campaign Performance
An advertising coordinator evaluates the performance of the staff in the marketing team. He also tracks the performance of advertising campaigns across different channels to find if the desired results have been achieved.
Administrative Tasks
An advertising coordinator performs various administrative tasks such as media buying, recording revenues and expenses, resource allocation, etc. He presents these records to the finance and administration department and other staff as required.
To work as an advertising coordinator, an individual should be skilled in:
To become an advertising coordinator, you need a minimum of a bachelor's degree in advertising, mass communication, media management or a closely related course. Previous experience of working with an advertising agency in creative or administrative role is also mandatory.
Average annual compensation for an advertising coordinator ranges between $35,000 to $60,000. Actual salary varies with the job location and individuals competency.
Advertising coordinator responsibilities help you to understand the job nature and requirements. If you are already in the advertising industry and are looking for advancement in your career, then the position of advertising coordinator is an apt choice for you.