Advertising Specialist Resume

An advertising specialist is a creative person who works for an ad agency and help clients in promoting products and services. He works with clients to understand their advertising goals and target market. Based on the information provided by clients, he then develops advertising strategies and identifies proper media to place the ad. He will also analyze the competition prevailing in the market and come up with unique ways to win it.

Since he will be solely responsible for the success of the marketing campaign, the employers expect experienced candidates for this position, They need to see a resume that can speak about the kind of product or services launched, and promoted by the candidate. If the resume can specify how the promotional campaign helped the client in capturing a better share of the market, selection for an interview is guaranteed.

Advertising Specialist Resume Example

---

Stephen V. Hill
1241 Jerome Avenue
Harlingen, TX 78550
Phone: 956-223-7267
Email: svhill@freemail.com

Career Objective:

As an advertising specialist, I would like to apply my analytical and creative skills in developing unique advertising strategies for clients to improve sales numbers and get better exposure for their products and services.

Summary of Skills:

• Excellent understanding of the way print and digital media function
• Complete knowledge of the kind of promotional activities carried out online and offline
• Holds excellent records of promoting products and services
• Experienced in promoting all types of products and services
• Excellent copywriting and verbal communication skills
• Proficient in latest graphic designing software
• Strong analytical and creative skills
• Ability to get into the psyche of competitors and win the game
• Familiar with the changing market trends and target audience

Work Experience:

Advertising Specialist
Eilliam Group, Harlingen, TX
January 2012 - Present

• Develop and coordinate advertising and promotional activities
• Meet clients and build advertising strategies catering to their needs
• Study market and competitors and use creativity for gaining advantage
• Research on target audience and try to connect with them
• Develop advertising copies and work with graphic and web designers
• Select color theme and images for promotional activities
• Identify proper channel to place ads
• Write press releases, scripts for commercials, and sales copies
• Convince clients to increase advertising budget by projecting future scope
• Analyze the effectiveness of the ad campaign after launch

Advertising Account Executive
Super Fast Advertisers, Harlingen, TX
April 2010 - December 2011

• Presented advertising drafts and ideas to clients
• Edited existing sales copies and spiked emotional connection
• Collaborated with sales, media and marketing representatives and compiled product information
• Worked with clients on the advertising themes and methods and made changes as required
• Reviewed advertising and marketing trends through consumer surveys and determine promotional ways
• Wrote articles, newsletters, and blogs for online publication
• Developed slogans for products and services

Education:

• Bachelor's Degree in Advertising
  Premier Business School, Harlingen, TX
  2009

References:

On request.