Advertising Traffic Coordinator Resume

Every organization undertakes advertising with the purpose of reaching out to customers and promoting the organization's products and services. Organizations select the most appropriate advertising platform, based upon their marketing goals, nature and understanding of the intended audiences. The advertising traffic coordinators perform a comprehensive study of the organization's advertising plans and provide the clients with appropriate advertising platform, time/space slot and reach. They develop strategies and allocate resources to ensure advertisements are viewed/ heard by customers often and the clients achieve their advertising goals effectively. They track the number of times the advertisement has been published, screened or broadcast and judge its impact on the audiences. They make sure the advertisements are garnering expected number of audiences such that it helps in meeting the client's advertising goals. In case the advertisement fails in capturing the markets as expected, then they revise the advertising strategies to boost up the advertising traffic to expected levels. They coordinate with the advertising traffic generation teams and clients to establish coordination between both parties.

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Advertising Traffic Coordinator Resume Example

Career Objective:

Looking out for an opportunity to work as an advertising traffic coordinator and make certain the clients meet their advertising goals and sales targets by ensuring advertising traffic as expected.

Key Skills:

• Thorough knowledge of the fields of marketing, advertising and promotion
• Highly skilled at drafting advertising plans and marketing strategies
• Proficient at tracking the performance of the advertising program
• Competent at performing market research and customer behavior analysis
• Ability to manage projects as per the plans and meet deadlines

Work Experience:

Designation: Advertising Traffic Coordinator
Organization: Innovations Media Management, New York
Duration: April 2013 - till date
Responsibilities:

• Advise the clients on most effective media platforms and time/space slots
• Convey the set advertising traffic targets and deadlines to the team members
• Liaise with the creative team to finalize the advertising material for all media forms
• Track the flow of traffic gathered by the advertisement and compute the traffic trend
• Report the clients about the traffic details and the overall effectiveness of the program

Designation: Advertising Traffic Coordinator
Organization: Creative Advertising Inc, New York
Duration: October 2010 - March 2013
Responsibilities:

• Interact with the clients to understand their target market and adverting goals
• Communicate the strategies, targets and the steps involved in the advertising program
• Determine the number of repetitions and allot time for airing the advertisement
• Assign space for publishing the advertisement on websites, in newspapers, magazines
• Ensure the advertisements reach out to the audiences in determined manner

Educational Qualifications:

Qualifications: Bachelor's Degree in Advertisement Management
Awarding Body: New York University
Year of Passing: 2009
Grade: A+

Language Competence:

• Competent in communicating in French, English and Russian Languages fluently

Association:

• Associated with Society of Advertisers and Marketers, New York since 2011

Reference:

On request.